Digital Marketing

 Digital marketing is the use of online channels to promote products, services, or brands and connect with customers where they spend time—on the internet.

Core areas of digital marketing

• SEO (Search Engine Optimization): Improving your website to rank higher on Google.

• SEM / PPC: Paid ads on search engines (e.g., Google Ads).

• Social Media Marketing: Promotion on platforms like Instagram, Facebook, LinkedIn, TikTok.

• Content Marketing: Blogs, videos, podcasts, infographics that educate or entertain.

• Email Marketing: Newsletters, promotions, and automated email campaigns.

• Affiliate Marketing: Partners earn commission for driving sales.

• Influencer Marketing: Collaborating with creators who have an engaged audience.

• Analytics & CRO: Tracking performance and improving conversions.

Why digital marketing matters

• Reaches a global audience

• Cost-effective compared to traditional marketing

• Measurable results (clicks, leads, sales)

• Highly targeted and personalized

Common tools

• Google Analytics, Google Ads

• Meta Ads Manager

• SEO tools (Ahrefs, SEMrush)

• Email tools (Mailchimp, HubSpot)

Would you like:

• a simple explanation for beginners,

• help creating a digital marketing strategy, or

• guidance on learning digital marketing / getting a job in it?